- [T]own leaders voted unanimously to rename the town of Clark to DISH on Tuesday night, as part of a publicity campaign with the DISH Network satellite television firm.
In exchange for permanently adopting the DISH name, residents of the southwestern Denton County community will get free satellite television service for 10 years.
"I'm going to get satellite TV in my room and my mom and dad will never see me again," said new DISH resident Haley Chasteen, 9...
I left my heart in Google?
The "muni-loonies," as Steve calls them, probably wouldn't like this idea either. Cities are going through all sorts of business models to deliver Wi-Fi. Perhaps this one could be added to the mix: just agree to change your city's name. Doing so got one Texas town free satellite TV: